Pay per click advertising is the internet’s greatest gift to businesses everywhere, small or large. No matter where your website ranks in the search results, PPC can get your brand straight to the top.
What is Pay Per Click Advertising?
While there are many forms of pay per click advertising, Search Marketing such as Google Adwords, is probably the most well known. This is where you create specific ads to be seen when potential customers search for particular words in the search engines. For example, I can create a specific ad for all people in a certain geographic area who type in the phrase, ‘pay per click’. And while this ad may show to many people, I only get charged a nominal fee when someone actually clicks on it. From there, I am able to land them on any page of my website that I want. This may be my homepage, GilderMedia, my category page, Pay Per Click, or a more specific landing page created specifically for my Adwords campaign.
Other forms of pay per click marketing include Remarketing campaigns on the Display Network. Generally speaking, these are the banner ads that follow you around the internet after visiting a particular site. They are great for building brand recognition and awareness, which is most important in the research phase of your buyer’s journey.
While these are the most common, there are still many other forms of PPC Advertising. All told, these include:
- Search Engine Marketing
- Remarketing Display Ads
- Shopping Ads (eCommerce)
- Video Ads (YouTube)
- Email Ads (Gmail)
- Display Advertising by Target Audience Behavior or Demographic Group
- Social Media Advertising
A Google Parter You Can Trust
GilderMedia’s founder and lead consultant, Daniel Gildersleeve, has been a fully certified Google Partner since 2015. He has worked on numerous PPC campaigns, long term and short, local and international, for both products and services. His expert experience and guidance makes him a great asset to many businesses looking for an introduction to this aspect of Search Engine Marketing. Furthermore, if you are already running PPC advertising, it is very likely that he can quickly lower your cost-per-click, increase your conversion rate, and ultimately improve your return on investment (ROI).
Contact GilderMedia Today for a Free PPC Consultation
If getting your brand, products, or services in front of a highly target audience with a proven level of ‘intent to buy’, then contact GilderMedia today for a free consultation. We’re happy to discuss your previous, current, and future PPC campaigns, and find a way to increase your ROI.
Pay Per Click Advertising (PPC) | GilderMedia