Email marketing, when combined with a well-developed email list of raving fans, is easily one of the most profitable forms of internet marketing available.
Email Marketing: Targeting the Inbox
The most visited place on the internet is still the Email Inbox. Multiple studies confirm that, on average, people touch their smartphones more than 2500 times a day, the average US worker spends 6.3 hours checking email, and that the majority of people check their personal inbox more than 4 times a day. Despite the multitude of communication features and smartphone apps available, the use of email is still being used just as much as ever. While text messaging, iMessage, Snapchat, WhatsApp, Facebook Messenger, and other platforms all seem to have found their place, replacing email isn’t one of them.
Therefore, it should come as no surprise that landing a message at the top of someone’s inbox can be very powerful, indeed. This is especially true if that email is useful and relevant to the recipient. Even more if they are excited to receive and open it.
Email Marketing Made Easy
If you don’t yet have an email list, we can help you get started building one.
If you do have a list, we can advise and/or build high performing email marketing campaigns designed to increase profit to your business. As with any marketing campaign, the specifics differ greatly from one industry to another, but the best practices generally remain the same: to bring additional value to your email subscriber that they cannot get anywhere else.
A Focus on Deliverability
Just as there is a science to crafting a high-performing email or newsletter, equal attention must be paid to ensure that the email finds its way into your audience’s inbox. The most effective email will mean nothing if it gets lost in a SPAM folder. The industry word for this is deliverability. We will help make sure that your message reaches its audience.
Contact GilderMedia for a Free Email Marketing Consultation
No matter what stage of the buyer’s journey you most need to improve, email marketing can help support and increase your success. Contact us today to discuss how we can help grow your business through the power of the inbox.
Email Marketing | GilderMedia